Wednesday, March 21, 2012
week 4 - Who is you'r target audience, and how will your images help attract them?
The ANU's target audience is huge, because their courses have such variety. They are interested in national students and international students from all back grounds. Mainly anyone who is looking for a higher degree of education.
From previous advertising campaigns and by just looking around the web site, they portray a clean pristine happy environment. Students are all smiling and by the looks of it enjoying every ones company. Their are allot of images of various functions and events which add to the "happening" sense to the ANU.
Because their is such a huge diversity of the range of people the ANU's adds are direct at. I will be unable to cover them all so instead i am looking to wards targeting the undergraduates,"the younger crowd"
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